ADDED VALUE OF THE FRESH-CHECK® INDICATOR

Added Value for the consumer

The Fresh-Check® Indicator is a trusted companion to product date codes on the package, where it gives consumers a desired extra check for freshness™ to help:

  • Make brand selections in the store
  • Manage food freshness from store to home
  • Assure a fresh product is always served to their families

Added Value for manufacturers, retailers and food service

In line with the increasing concerns consumers have with health, wellbeing and freshness, the Fresh-Check® Indicator is an effective point of differentiation creating a unique opportunity to enhance customer loyalty. The Fresh-Check® Indicator can become a key criteria for repeat purchases by returning customers, thereby increasing the brand image and bringing to life food freshness through a reliable and clearly visible technology.

 

A complimentary tool for food safety

  • Influence purchase decisions in store
  • Add consumer value to support your brand
  • Demonstrate extra care for your consumers
  • Enhance freshness positioning
  • Strengthen brand loyalty
  • Encourage trial of new products

Complementary to the new traceability tools, the Fresh-Check® Indicator shows all the efforts made by Food Producers to limit or eliminate the risks associated with breaks in the cold chain. The Fresh-Check® Indicator has been designed so that its kinetics correlates with the growth of the main pathogenic food bacteria (salmonella, listeria, etc.). Numerous scientific studies show how useful itis to control the effective preservation of fresh food in the cold chain.

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